We all have heard that ‘variety is the spice of life’. Well, you can see now in 2017 how variety is also the, ‘spice’ of the motorcycle industry. It is what keeps things fresh and interesting so the idea of riding a motorcycle is more attainable to all different types of potential riders. It’s what keeps manufacturers and brands on their toes. Ducati and Harley Davidson are now designing more different styles of bikes to make a better impression and impact on this new breed of biker. Lifestyle brands are popping up out of the woodwork to cater to every different type of rider. This is one industry, where you always want to keep on ‘recreating the wheel’.
Now, many different types of people can now see themselves as bikers. You don’t need a beard and black leather chaps. You just need b*$!s or a p$#@y of steel and a yearning for freedom and the open road!
We are proud to be a motorcycle gear company that does not discriminate. So we came up with the slogan “For All Riders. All Riding Season.”
I say, this world needs more women riders! So help spread the word, and keep on creating motorcycle gear not not only for men, but for women’s specific riding needs as well.